III International Festival of Contemporary Art "Street as a Museum - Museum as a Street


01.04 - 31.07.2013

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Program: [Public art]

Curators: [Nelya Korzhova ], Roman Korzhov

III International Festival of Contemporary Art "Street as a Museum - Museum as a Street
1.04 – 31.07.13

Volga branch of the National Centre for Contemporary Art,
Samara Regional Public Charitable Fund
"Center for Contemporary Art"

At the support of
gallery "ART CENTER" of "SAMARA-CENTER» Ltd.
Gallery "VICTORIA"

In the framework of the III Festival of Contemporary Visual Art "Street as a museum - museum as a street", posters exhibition formed in the competition "Industrial cyclone" works at public transport stops Samara from April to July this year.
Theme 2013 is "Industrial cyclone"
For the project was sent 201 contributions from 54 artists from Russia, Italy, Germany, France, Estonia, Sweden and USA. http://street-museum-street.ru/eng/?page_id=141
The organizers are grateful to all participants

The program of the III International Festival of Contemporary Art "Street as a Museum - Museum as a Street

1.04 – 30.04.13
Posters exhibition at public transport stops Samara «Industrial cyclone»
16 bus stops

Janno Bergmann, Henrik Ekesiöö, Clara Gesang-Gottowt, Ciro Vitale, Anton Litvin, Art - group Timofeeva and Wroubel, Oleg Koshelets, Olivier Perrot, Art - Group PROVMYZA, Maxim Smirennomudrensky , Eugeny Strelkov, Zahar Shashin, Marina Fomenko, Frol Vesely, Alexey Trubetskov, Silvano Costanzo.

Address program in Samara:
Agibalova st. (railway station)
Volga Ave ("Volga" hotel, to the center)
Volga Ave / Nekrasovskaya st. (to the center)
Volga Ave / Pervomayskaya street (from the center)
Democraticheskaya st. / Kirova Avenue (to the center)
Klinicheskaya st. (TC "Aquarium", to the center)
Michurina str. / Polevaya Street. (from the center) TTU
Molodogvardeyskaya st. (Sports Palace) from the center
Moscow str. / Aerospace University (to the center)
Moscow str. / Novovokzalnaya (to the center)
Moscow str. / Soviet Army Street (to the center)
Moscow sh. / Race (from the center)
Nekrasovskaya st. (Club "Sunrise")
Novo-Sadovaya str. / KC "Star" (to the center)
Polevaya Street. / Galaktionovskaya st.
Frunze Str. (Philharmony) to the center

21.04.13 at 18:00
Round table "Industrialization +"
+ Total politicization + new sacred symbols, + aesthetics struggle, labor and space +, + adventure sense, + feminism, + poetic subjects.

Members: the curators of the project, staff of VRB NCCA Nelia Korzhova, Roman Korzhov, Cand.Phil.Sci Ilya Samorukov, Ph.D. Irina Samorukova, Ph.D, Associate Professor Head of the creative laboratory "Territory of Dialogue" Elena Bogatyrev, poet, writer, professor of philosophy SSU, Vitaly Lehtsier, poet, journalist, host Zasekin.Ru, founder of the messenger of Modern Art - The Circus "Olympus" Sergei Leybgrad, Ph.D, deputy director of the Samara literature Museum named after Gorky Andrew Rymar, artist and publicist Sergey Balandin

Gallery "Victoria", Samara, Nekrasovskaya str. 2

10.05.13 at 19:00
creative evening of composer Vladimir Martynov
Gallery "Victoria", Samara, Nekrasovskaya str. 2

11.05.13 - 21.05.13
The exhibition "Dialogue with the technological reality"

Curators: Vitaly Patsyukov, Alia Berdigalieva

Artists: Dziga Vertov, Fernand Léger, Alexander Macheret, Michael Tsekhanovsky Boris Yurtsev, AES + F, Anna Ermolaeva, Vladislav Efimov, Vladimir Tarasov, Leonid Tishkov, Marina Chernikov, Aristarchus Chernyshev
Gallery "Art Center" of SAMARA-CENTER Ltd.
Samara, Michurina str., 90, letter "Y" (the intersection with the street Chelyuskintsev)
Exhibition opening 11.05.12 at 19:00

1.06 - 31.07.13
Posters exhibition at public transport stops Samara «Industrial cyclone»

Janno Bergmann, Henrik Ekesiöö, Klas Eriksson, Clara Gesang-Gottowt, Ciro Vitale, Greta Dimaris, Anton Litvin, Art – group Timofeeva and Wroubel, Oleg Koshelets, Martial Verdier, Olivier Perrot, Jean-Louis Poitevin, Art – Group PROVMYZA, Vladimir Potapov, Oscar Guermouche, Sergei Katran, Maxim Smirennomudrensky , Eugeny Strelkov, Alexey Iorsh, Valentin Souquet, Vladimir Arkhipov, Zahar Shashin, Ellen Rein, Marina Fomenko, Sergey Balandin, Frol Vesely, Alexey Trubetskov, Lekha Garikovich, Silvano Costanzo, Heike Buelau.

“Industrial cyclone”

Industrial cyclone freezes over the past and future.
It mutates, forcing us to accept its rules, to forget that we have created it.
The inhabitants of big cities have a sense of impending doom connected with disbelief in what you can influence all these conflicts of our time: the demolition of habitual seats, construction of some unconsidered and incomprehensible.
It feels most acutely near roads: traffic circles, highways, jamming.
For example, in Samara, men who stand at the bus stop, chained to this tiny safe zone, hardly correlate a chaos of today with the memory about “reserve capital”, which in Soviet times was called our city, the achievements of space technology, metallurgical plants, mechanical engineering.
Yesterday’s Demiurges, who created all this, their children and grandchildren are packaged as a product of over-production.
Important for people to remember that it is they have started this dialogue with the technological reality and that life rotates around them.
In this historical context, the artists play a special role.
Art of the 20th century took upon itself the role of a connecting between machine and man, is endowed with a soul that connection, to invent new ways of thinking and existence.
But even then, and even before have appeared images of waste industrial zones as the presentiment of collapse of world-consumption, where “stalkers” are looking for a meeting with the otherguess.
All the ruins are similar to each other.
Emptinesses of palaces and factories are the cradles of a new life. Perhaps there will be detected a niche where there is something more than just growth and saturation.
Today when globalization has pushed aside productions to virtual area, basic creative energy still remained among the people.
The artists went to the streets, taking over the functions of social lightning rod.
In this unpredictable situation, the experience of artists, their intuitive vision can identify new horizons.

History of the project

The festival generalizes and develops the experience of several projects on exposure of contemporary art in an urban environment.
The project “Ecology of Perception” was implemented on a competitive base in 1998 by Samara regional public charitable fund “Center for Contemporary Art” and is considered to be the framework of the festival. Thus, it was the first large contemporary art exhibition at bus stops in Russia. The project was a great success, had been lasted for 2 years and a lot of people, not visiting the museums, learnt the artists’ names right at the bus stops.
This new form of communication in the social sphere was developed by the project “Ecology of Perception-2” in 2008-2009 and “ARTNEWS OUTDOOR” in 2010-2011 in the cities of Volga Region branch.
Moreover, the posters of the exhibition were put on display in the museums and exhibition halls of Samara, Togliatti, Nizhnekamsk, Kirov, Saint-Petersburg, Stuttgart (Germany), Kalmar (Sweden).
All in all, more than 70 pieces of works of artists from Russia, Germany, France, Great Britain, Switzerland, Italy, Sweden, the USA, Estonia, Belorussia and Kazakhstan were put on display in the process of the projects’ implementation. The approximate number of spectaculars in 2010 in Samara and Kazan was 525 000 people. According to statistic data, one poster is viewed by 5000 per month. In such a respect, active educational orientation of the project should be stressed, which influences on the new concept formation of an open-type relationship between an individual and present cultural initiatives.
The festival presupposes simultaneous exposure of contemporary art pieces on public bus stops and exhibition halls, the main task of which is to define a border between the field of “culture and art” and street space. The citizen of a modern megalopolis has to identify visual “messages”, in most part of utilitarian character, that incite him to take part in the communication according to the scheme “customer-seller”. Quite often this person doesn’t associate art and culture with street space, an acquaintance with which demands some effort as visiting a museum, for example. The project aims at introducing into such a standard situation something of extraordinary character. For instance, a man, waiting for a bus, suddenly faces some an unusual thing. Hereby, he reads the message directed to memory and experience, non-operating in everyday life; the message that appeals to contemplation, but not consumption.
From the other point, it is believed to be extremely important for an artist to express himself in new conditions, within the borders of traditional exhibition space; since it makes the spectator think that he would see a “Piece of Art”, the “high sense” of which is guaranteed by authority of cultural industry and entrance fee. At the bus stop the communication of a spectator and a piece of art is implemented directly without mediation of regulating attachment to art institutions and rituals.
The main issue of the festival: “Can the phenomenon of “continuous” cultural space take place or not?”

Volga region branch of National Centre for Contemporary Arts, Samara
+8(846)332 32 96

Nelya Korzhova
korzhovanelya (at) gmail.com
Roman Korzhov
korzhov.r (at) gmail.com

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