STREET AS A MUSEUM Ц MUSEUM AS A STREET
25.09 - 30.11.2011, 10:00-23:00
Curators: [Nelya Korzhova ], Roman Korzhov
The opening of the festival “Street as a Museum – Museum as a Street”, dedicated to new techniques of interaction between contemporary art and an urban environment, will take place in the city of Ulyanovsk on September 25th. The festival is the prize-winner of All-Russian cultural projects’ competition “Russian Contemporary Art on the Territory of Ulyanovsk Region”.
The festival presupposes simultaneous exposure of contemporary art pieces on public bus stops and exhibition halls, the main task of which is to define a boarder between the field of “culture and art” and street space. The citizen of a modern megalopolis has to identify visual “messages”, in most part of utilitarian character, that incite him to take part in the communication according to the scheme “customer-seller”. Quite often this person doesn’t associate art and culture with street space, an acquaintance with which demands some effort as visiting a museum, for example. The project aims at introducing into such a standard situation something of extraordinary character. For instance, a man, waiting for a bus, suddenly faces some an unusual thing. Hereby, he reads the message directed to memory and experience, non-operating in everyday life; the message that appeals to contemplation, but not consumption.
From the other point, it is believed to be extremely important for an artist to express himself in new conditions, within the boarders of traditional exhibition space; since it makes the spectator think that he would see a “Piece of Art”, the “high sense” of which is guaranteed by authority of cultural industry and entrance fee. At the bus stop the communication of a spectator and a piece of art is implemented directly without mediation of regulating attachment to art institutions and rituals.
The main issue of the festival: “Can the phenomenon of “continuous” cultural space take place or not?”.
The festival generalizes and develops the experience of several projects on exposure of contemporary art in an urban environment.
The project “Ecology of Perception” was implemented on a competitive base in 1998 by Samara regional public charitable fund “Center for Contemporary Art” and is considered to be the framework of the festival. Thus, it was the first large contemporary art exhibition at bus stops in Russia. The project was a great success, had been lasted for 2 years and a lot of people, not visiting the museums, learnt the artists’ names right at the bus stops.
This new form of communication in the social sphere was developed by the project “Ecology of Perception-2” in 2008-2009 and “ARTNEWS OUTDOOR” in 2010-2011 in the cities of Volga Region branch.
Moreover, the posters of the exhibition were put on display in the museums and exhibition halls of Samara, Togliatti, Nizhnekamsk, Kirov, Saint-Petersburg, Stuttgart (Germany), Kalmar (Sweden).
All in all, 69 pieces of works of artists from Russia, Germany, France, Great Britain, Switzerland, Italy, Sweden, the USA, Estonia, Belorussia and Kazakhstan were put on display in the process of the projects’ implementation. The approximate number of spectaculars in 2010 in Samara and Kazan was 525 000 people. According to statistic data, one poster is viewed by 5000 per month. In such a respect, active educational orientation of the project should be stressed, which influences on the new concept formation of an open-type relationship between an individual and present cultural initiatives.
The program of the festival “Street as a Museum, Museum as a Street”
The exhibition of contemporary art works on public bus stops of the city of Ulyanovsk.
The exhibition “Street as a Museum, Museum as a Street” is located at 2 exhibition halls in order to provide the spectator with a real experience of feeling himself/herself in the museum and in the street at the same time.
Ulyanovsk Museum of Contemporary Visual Art, branch of state cultural institution “Ulyanovsk Regional Art Museum”
30.09.11 at 2 p.m. – press-conference
Regional state budget institution of culture “Ulyanovsk regional scientific library named after V.I. Lenin”
10.09.11 at 4 p.m. - the opening of the exhibition “Street as a Museum, Museum as a Street”, the exposition presents 35 international artists of contemporary art, who has been taken part in the project from 1998 till 2011.
Project manager – Roman Valentinovich Korzhov email@example.com
Samara regional public charitable fund “Center for Contemporary Art”
Regional state budget institution of culture “Ulyanovsk Regional Scientific Library named after V.I. Lenin”
Museum of Contemporary Visual Art named after A.A.Plastov,
Photo: Vito Pace /Italy/ "The order of the arts"